Market research is done to know the basic needs of your potential customers, their likes, their interests, and problems because it is an integral part of any business strategy. Customers and organizations prefer to communicate and interact in the digital space. Digital marketing research contributes significantly to the success of your digital marketing campaign. It becomes easy to find the right target audience if in-depth market research is conducted. Identifying your target audience plays a major role in almost every stage of your business.

For market research, we start with documenting internal strength (S) and weaknesses (W) of our client’s business. We look for external opportunities (O) and threats (T). We start our market research with keep in mind our client’s objective. Is it for the introduction of a new product, technology or services? We try to understand our client’s business, industry and market taking a different perspective from staff, business partners, and potential clients.

1. We identify business strength of the client with respect to financial resources, employees, business location, cost advantage, and competitiveness.
2. We identify the business weaknesses of the client which can be no new product launch, a declining market, and inappropriate business location.
3. We list possible opportunities which can be the introduction of new technology, diverse marketplace, etc.
4. We list potential threats that could create a problem for a business that could be rising raw material price, increasing competition, market uncertainties etc.

We use social media websites like Facebook and others to conduct market research. Facebook and other social media platforms allow businesses (big or small) to target a specific audience.

Market research helps our clients in many ways. It helps them make decisions about pricing their product/services, promotion, and geographical area to begin with. Market research helps understand how product/services fit the target market. On the basis of it, the product line can be expanded or altered. It helps the client to know how competitors operate and identify new opportunities. If market research is done carefully then the client’s business is at minimum risk of failure.

Market research can be conducted at different stages of the business life cycle. Whatever be your stage we can conduct market research for you, contact us immediately.